FIA Mobility Regions

Road with a blue sky horizon

Region I

2023 has been a big year for Region I.

Throughout the year, Region I supported Members, Clubs, and sub-regions through tailored activities and funding. Key activities included the second edition of the Delft Road Safety Training in Africa, and a COFO Study Trip, which allowed central and eastern European Clubs to meet and discuss developments in content marketing.

On the membership side, we are proud to have brought AA UK back to the fold. The Club has over 3 million members and will bring a very capable and professional perspective to our network.

Jorge F. Delgado, FIA Region I President

Jorge F. Delgado
FIA Region I President

We also worked with key political stakeholders to address areas like road safety, electromobility, and affordability.

On the advocacy side, we continued to champion Member interests. We helped to develop a consumer-friendly European Data Act and supported ongoing efforts to create sector-specific legislation on connected cars. We also worked with key political stakeholders to address areas like road safety, electromobility, and affordability and worked with Clubs to align on issues like cybersecurity and artificial intelligence.

Alongside all of this, we also designed a new office. The office was partially financed through our previous positive results and is designed to be cost-effective to ensure future savings for the region. This was officially opened in November.

Jorge F. Delgado
FIA Region I President

Key Achievements

  • FIA Region I supported the introduction of a consumer-friendly Data Act, and made progress on getting sector-specific legislation on connected cars.
  • The region supported revisions in road safety legislation, including the Driving Licence and Cross-Border Enforcement Directives.
  • There was strong engagement at Member events, with over 250 delegates at the Region I Spring Meeting, and 40 delegates at the Marketing and Management Workshop dedicated to the potential of A.I. tools.
  • 37 Clubs disseminated the “Drive with Care” campaign across our three sub-regions.
  • The region hosted several dedicated sub-region/group events, including the ACTA Road Patrols training and COFO Study Trip.

Region II

Elevating capabilities

When I began my RII Presidency, my goal was to enhance Clubs’ engagement in diverse road safety initiatives and promote mutual learning for increased capability and resilience. The successful launch of numerous programs and impactful events in 2023, continuing into 2024, is gratifying.

In February, the RII University Program in Manila concluded with outstanding scores for delivery and material quality, aligning with my belief in lifelong learning. The RII Ideas Forum in March in Bangkok facilitated discussions on potential commercial collaborations, revealing a commitment among Clubs to exchange insights for RII’s long-term viability.

Greig Craft, FIA Region II President

Greig Craft
FIA Region II President

The successful launch of numerous programs and impactful events in 2023, continuing into 2024, is gratifying.

Hosted by Ikatan Motor Indonesia (IMI), the RII Roundtable in September brought together APAC and global Delegates, promoting collaboration, and placing knowledge at the core. With support from the FIA Road Safety Grants Programmes, we achieved significant milestones in various road safety programs. Notably, progress was made with ‘Star Rating for Schools,’ and ’Drive in the Moment’ globalized to 15 countries. The ‘#ISeeYou’ campaign distributed 50,000 reflective sashes, and youth-led campaigns like ’Power of No’ and ’HeadsUP!’ enhanced road safety.

Looking ahead, we anticipate sustained collaboration, leveraging the global FIA network for impactful projects that elevate Region II capabilities and foster growth.

Greig Craft
FIA Region II President 

5 Key RII Achievements

The RII Roundtable event welcomed a record number of attendees, promoting collaboration and placing knowledge at the core. 

RII Ideas forum revealed a commitment among Clubs to exchange insights for RII’s long-term viability.

The ‘#ISeeYou’  campaign saw the dispatch of reflective sashes to vulnerable road users in Southeast Asia.

The ‘HeadsUp’ campaign (which promotes safe helmet use) was launched.

The ‘Drive In the Moment’ campaign was expanded to encourage even more countries to reduce smartphone use while driving (independently evaluated to show a reduction of 30%).

Region III

Key Achievements

  • The Region celebrated key Club successes
    • Leading Region III Club CAA celebrated its 110th anniversary
    • CAA shared their first ever EV survey, reviewing perspectives from over 16,000 users
  • Region III Clubs attended the American Congress in Antigua Guatemala and OISEVI in Santo Domingo
  • FIA Region III supported continued development through the Regional Development Fund
    • 7 participants attended the FIA Senior Executive Program and 6 attended the Emerging Leaders from region III
    • The Bahamas Motor Sports Association purchased a driving simulator

Presidential foreword

2023 was another active year in Region III.

Frank Fotia, FIA Region III President

Frank Fotia
FIA Region III President

In 2024, further efforts will be made to establish tourism partnerships between clubs with traveling members and those in popular tourist destinations.

The tourism sector rebounded significantly this year. This bodes well for the economies of many Region III Clubs, whose local economies are heavily reliant on this sector. However, inflation, particularly rising fuel prices, continue to be a concern. In 2024, further efforts will be made to establish tourism partnerships between Clubs with traveling members and those in popular tourist destinations.

Events

Region III and IV Clubs once again met in person when the FIA American Congress took place in Antigua, Guatemala. The Congress brought together 34 FIA Member Clubs and over 100 participants from both Mobility and Sport Clubs. Mobility sessions at the Congress focused on business diversification, travel and tourism opportunities and environmental sustainability. A special thanks goes to Pedro Cofino and Juan Carlos Botran from the Guatemalan sport and mobility Clubs, who organised an exceptional event.

In-person regional meetings were also held in conjunction with the CAA Annual Meeting in Ottawa, Canada in early June 2023 and again in Baku, Azerbaijan during the FIA Annual General Assemblies.

In October, FIA Region III and the Automovil Club Dominicano co-sponsored an OISEVI, (Observatorio Iberoamericano de Seguridad Vial) event in Santo Domingo. Road safety agency leads from more than 20 countries, as well as international organisations such as WHO, World Bank, IDB and iRap, attended the event, which focused on sharing data and international cooperation.

Club activities

In 2023, the Canadian Automobile Association carried out the largest-ever survey of Canadian electric vehicles’ drivers. The survey of over 16,000 Electric Vehicles’ owners provided valuable insights and reinforced CAA’s commitment to being a leading voice on mobility for its Members and all Canadians.

CAA has also rolled out two mentorship programmes this year: Mentorship in Advocacy and Mentorship in Sustainable and Responsible Travel. Over the coming year, the Club will share end-to-end development to deployment phases, showcase use cases and provide templates and materials to facilitate adoption in other regions.

Advocacy

Many Region III Clubs are in the early stages of road safety and electric vehicle advocacy. Region III decided to build a toolkit to help with these efforts. The toolkit will include templates for social media graphics, social media posts and website content. CAA National are now managing the project, which will be delivered in 2024 and will be made available in English, French and Spanish.

CAA also advocated for improved efforts to tackle increasing automobile theft this year.

This is a critical issue for all car drivers – as rising insurance premiums affect everyone, not just those directly affected. To tackle this issue, CAA is working with all the key national players.

CAA has been pressing for federal action through meetings with legislators. We are pushing for:

  • Stepped up enforcement at ports
  • A review of anti-theft technology standards
  • Tougher penalties for auto theft
  • Better co-ordination and funding for auto theft enforcement for the likes of CBSA and RCMP

CAA Insurance has also supported these issues (both on the national level and locally in Ontario) and participates in several industry and government working groups.

Funding

This year, we have used FIA Regional Development Funds to build capacity in our developing Clubs, particularly around travel documentation and driver training. We have also put several emerging leaders forward for the FIA Leadership Development and Senior Leaders Programmes – both initiatives supported by the same funding stream.

This year, the Inter-American Development Bank (IDB) and the United Nation’s Green Climate Fund (GCF) also joined forces to establish the first regional fund to promote electric mobility and green hydrogen in nine Latin American and Caribbean countries. The regional fund will provide $450m in concessional loans and grants to specific countries with the aim of combating climate change by supporting a transition toward lower carbon emissions in urban mobility systems and accelerating the use of electric and hydrogen-based public transportation systems. Region III Clubs in Barbados, the Dominican Republic, and Jamaica leveraged this opportunity.

Frank Fotia
FIA Region III President

Region IV

Key Achievements

  • FIA Region IV launched drone training in partnership with the Drone and Vertical Mobility Academy.
  • An FIA University programme for LATAM senior leadership was hosted with ESADE. The Region also organised an Online Business Seminar with Di Tella University to develop local sales and marketing talent.
  • Together with the FIA Mobility Services Commission, the Driver Training Initiative was launched to help improve the quality of driving training programmes across the region.
  • The Region hosted the FIA American Congress in Antigua, Guatemala, and a sustainable mobility workshop in Ecuador.

Prioritising road safety and innovation

As in previous years, road safety was at the top of the agenda in 2023. Region IV Clubs delivered a number of driver training programmes, implemented motorcycle safety awareness campaigns and set the basis for the Star Rating for Schools programme. 

Ricardo Morales Rubio, FIA Region IV President

Ricardo Morales Rubio
FIA Region IV President

The challenge for 2024 is to promote a more data-driven approach in order to respond to a changing market and to better meet the needs of consumers.

Business diversification and innovation also continued to be a priority. FIA Region IV offered drone training through the Drone Academy. The region also commissioned a tourism study to better understand the needs of the region. In order to improve the driving training business, videos related to heavy fleet management were filmed to be made available on digital platforms. These efforts were subsequently promoted and adopted by Clubs to help build and diversify their brands further.

Region IV recognises that human talent is the great asset within Clubs and through capacity building programmes the Region has strived to enhance leadership and technical skills to put Clubs at the forefront of the mobility agenda in their territories. 

The challenge for 2024 is to promote a more data-driven approach in order to respond to a changing market and to better meet the needs of consumers.  

Ricardo Morales Rubio
Region IV President

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