Partners

Key achievements

The Commercial Team signed agreements with four new brands
The Team maintained strong relationships with more than twenty existing partners

In 2023, the Commercial Team welcomed four new brands to its portfolio of Partners and Suppliers: Bridgestone, AVL Racetech, Open Web Technology, and 3D AG. 
 
The FIA also continued to maintain relationships with more than 20 brands from the worlds of motor sport, medicine, and technology. These relationships continue to be structured around five key areas: 

Responsibility: Promoting corporate and social responsibilities through the association with FIA campaigns for safety, sustainability, education, equality and accessibility across motor sport and mobility. 
Passion: Sharing the passion and excitement generated by world-class sporting events. 
Network: Leveraging events that are organised by the FIA throughout the year to grow the network and create business opportunities. 
Engagement: Engaging with clubs, promoters and publishers to offer fans an exciting experience. 
Innovation: Contributing to a safer and more sustainable world by participating in key FIA initiatives and research, and by developing and supplying technologies that support the FIA’s mission.

The FIA’s four new agreements will open up new opportunities for the federation.  

The new multi-year contract with leading tire supplier Bridgestone will boost the ecoRally Cup, an environmentally friendly rally event which aims to foster positive sporting behaviours.  

The partnership between the FIA and AVL Racetech is a significant step in the development of motor sport technology. The FIA will benefit from AVL Racetech’s expertise in the field of vehicle dynamics and simulation as official Vehicle Simulation Software supplier. 

3D AG also became an FIA Official Supplier this year. The company’s cutting-edge hologram security solutions provide an additional layer of protection. The partnership will support the FIA’s safety mission and its efforts to mitigate risks in motor sport. 